CASE STUDIES

AC Pediatrics Dentistry & Orthodotics Logo

AC Pediatric Dentistry is a well-known dental office with multiple locations in Miami, FL with extensive experience in providing dental care for children, teens and special-needs patients.

THE CHALLENGE

AC Pediatric Dentistry previously had basic and unprofessional branding, with inconsistent content and graphics, and wasn’t taking advantage of all the opportunities digital technologieshad to offer. They had a static website that was incompatible with SEO, outdated content, lacked a blog, and most important of all, it wasn’t mobile friendly.

THE SOLUTION

Beginning with a business review process, we started analyzing all the ‘pros’ the office had accomplished by conducting market research to learn about their competitors, their location, their challenges, and more. After that, we started with the logo makeover, then we integrated a patient reviews platform that helped improve their online reputation.
We also created engaging social media content focused on parents (especially mothers) and worked on a more personal approach to the community by sponsoring events at movie theaters and other locations where families learned more about the office and engaged with the brand as a whole.
Lastly, we created a cutting-edge website with effective, practical and beautiful designs, as well as custom development content.
Google Adwords and social media campaigns were ran that strategically-focused on bringing new customers to the office and to retain current ones.
Automated email marketing campaigns were created with dedicated content focusing on continuing customers conversations, to build lasting relationships.
Office-Patient relations were improved by using a call tracking-and-monitoring system, where customer service was improved by listening to their comments and concerns and creating an engaging script to handle conversations.

FB Doors Logo

For more than 20 years, FB Doors has been serving South Florida area as a full service contractor, specializing in High-Impact Windows and Doors.

THE CHALLENGE

FB Doors had an undeveloped brand, inconsistent content and no graphics at all; they weren’t taking advantage of all the opportunities that marketing and digital technology could offer them. FB Doors wanted to generate more quality leads to increase sales.

THE SOLUTION

We started by establishing and creating a clear and compelling branding process, taking in consideration their competitors, location and the market.
We developed an entire branding project for them, including a new logo, brochures, truck wrapping, magazine artworks, an eye-catching and cutting-edge website, all capable of generating more leads and compatible with all new technologies, especially mobile. The project also included aggressive SEO and paid advertising strategies.
After that, we took over their social media channels and created engaging and relevant content, where people learn more about the office and the services provided and generated more qualified leads.
As part of this transformation process, we integrated a customer review platform that helped improve their online reputation.
Advertising on Google (Search & Display) and social media was developed, targeting specific areas in South Florida where qualified lead potential was determined.
Automated email marketing campaigns were created, with customized content focused on providing those undecided leads, with more information about their services and nurture those relations. Also, referral programs for past customers were launched.