As a new decade starts, business owners and marketers are facing more challenges to get customers’ attention.
On these competitive times, a strong and consistent strategy is the key to success, and 2020 brings a lot of new ideas, challenges, and -unfortunately- frustrations.
I would like to share some ideas and thoughts to structure your strategies, focusing on targeting, channels, and creativity to produce high impact results.
- Defining your goals for your campaign and aiming more of your budget towards marketing tactics.
- Aim directly to those who are already interested in your message.
- Targeting consumers on different channels.
- E-mail and drip marketing campaigns.
- Attention-grabbing interactive ads.